1. Introduction

Latex Capital respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or make a purchase.

2. Information We Collect

• Name, email address, shipping and billing addresses.
• Payment information (handled securely via Shopify Payments or other payment processors).
• Optional: newsletter subscriptions and marketing preferences.
• Order history and communication with our customer service team.
• Information collected automatically through website analytics, cookies, or tracking tools.

3. How We Use Your Data

• To process and fulfil orders, including shipping and payment.
• To provide customer service and respond to inquiries.
• To send marketing communications, if you have given consent.
• To improve our website, products, and services.
• To prevent fraud and comply with legal obligations.

4. Legal Basis for Processing

• Contractual necessity: Processing is required to fulfil your order.
• Consent: Where you agree to receive marketing communications.
• Legitimate interests: Limited business and fraud prevention purposes.

5. Data Sharing

We do not sell your personal data. We may share your information with:

• Payment processors (e.g., Shopify Payments) to process transactions.
• Delivery providers for shipping purposes.
• Third parties only if legally required or to protect our rights.

6. Data Storage & Security

Your personal data is stored securely on Shopify’s servers and/or our systems. We implement reasonable technical and organisational measures to prevent unauthorised access, loss, or misuse of your data.

We will retain your personal data only as long as necessary for business or legal purposes.

7. Your Rights

• Access the personal data we hold about you.
• Request correction or deletion of your data.
• Withdraw consent for marketing communications at any time.
• Lodge a complaint with the Information Commissioner’s Office (ICO).

To exercise these rights, please contact us at latex.capital@gmail.com.

8. Cookies & Tracking

Our website uses cookies and tracking technologies to improve user experience and for analytics purposes. By using our website, you consent to our use of cookies. For more information, please see our Cookie Policy.

9. Marketing Communications

You may receive marketing emails from us only if you have opted in. You can unsubscribe at any time via the unsubscribe link in our emails or by contacting us directly.

10. Changes to this Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

11. Contact Information

If you have questions about this Privacy Policy or how your data is used, please contact:

Latex Capital

Email: latex.capital@gmail.com